Are websites a dying relic of the internet’s past?
With so much of our digital engagement today happening through social channels, there’s an ever-growing narrative that your website just isn’t that important anymore.
That what you really need to do is nail your content strategy. Get big on TikTok. Tell your story through short form video. Build supporter trust through influencer campaigns. That Gen Z doesn’t even use websites anyway.
That narrative couldn’t be further from the truth — especially for social impact brands.
In today’s episode, we cover:
The changing nature of the internet and how it’s shaping our modern culture
Why most websites don’t convert, and the top 10 issues we see with most social impact websites
And the specific strategies and tactics that can turn your website into an activating, revenue-generating, digital flywheel
Resources:
Article: Your Organization’s Website Should be Catalytic – and Custom
Article: Nonprofits, Fundraising Success Depends on the Strength of Your Website
Article: 5 Factors for Improving Digital Accessibility & Equity
Article: How to Build a Focused, User-Friendly Website for Your Community Foundation
Article: Achieve Your Social Impact Organization's Digital Goals with JAMstack
Case Study: Equality Fund Presents “Your Daily Feminist Intention”
Interactive Website Experience: Equality Fund Presents “Your Daily Feminist Intention”
Listeners, now you can text us your comments or questions by clicking this link.
*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.
